Online dating demographic market

Langston says that for e Harmony, that’s meant users are checking in more often—six to twelve times a day instead of two or three.Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.

Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.That’s long been the province of niche sites like Grindr.com, whose users spend a huge 2 hours a day on the site, according to the company, and Tinder.com, which has apparently become a favorite among athletes at the Sochi Olympics.Now CEO Sam Yagan says they’re working on that feature.In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.

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